| Human Geographies - Journal of Studies and Research in Human Geography | |
| Volume | 5 |
| Issue | 1 |
| Start page | 19 |
| End page | 33 |
| Title | Destination competitivenes: A challenging process for Serbia |
| Authors |
Tanja Armenskia*, Doris Omerzel Gomezeljb,
Branislav Djurdjeva, Lukrecija Đeria,
Dragin Aleksandraa |
| Affiliation | (a) University
of Novi Sad, Faculty of Science, Department of Geography,
Tourism and Hotel Management, Novi Sad, Serbia (b) |
| Email* | tanjaarma@yahoo.com |
| Abstract | The degree to which a country can benefit from its tourism industry depends largely on this competitive position on the international tourist market. Therefore, it is very important for one destination to realise its real competitive position on the tourism market as well as to address its weaknesses comparing them to its major competitors. There are different models for measuring the competitiveness. Among all, we follow the framework of authors Dwyer, Livaic and Mellor (2003), so called Integrated model of destination competitiveness. The aim of this paper is to present the model of destination competitiveness and results of the survey, based on indicators associated with the model. The results showed that Serbia is more competitive in its natural, cultural and created resources than in destination management while, according to the Integrated model, Serbia is less competitive in demand conditions, which refer to the image and awareness of the destination itself. |
| Key words | | Destination competitiveness | Competitive indicators | Competitive potential | Tourism | Serbia | |
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| About journal |
| Title: Human
Geographies - Journal of Studies and Research in Human
Geography ISSN online: 2067–2284 ISSN print: 1843-6587 Imprint: University of Bucharest Frequency: Biannual First volume: 1/2007 Current volume: 5/2011 Language: English Indexed in: EBSCO (SocINDEX), ProQuest (Social Science Journals, SciTech Journals, Natural Science Journals), Index Copernicus, National Technical Information Service (NTiS), Bodleian Libraries, ExLibris SFX, DOAJ, Gottfried Wilhelm Leibniz Bibliothek, Google Scholar, Ulrich |
| Editors |
| Prof. dr. Liliana Dumitrache Prof. dr. George Erdeli Prof. dr. Cristian Tălângă Dr. Daniela Dumbrăveanu Dr. Mariana Nae Dr. Gabriel Simion |
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