| Human Geographies - Journal of Studies and Research in Human Geography | |
| Volume | 5 |
| Issue | 2 |
| Start page | 85 |
| End page | 91 |
| Title | Bucharest: Analysis of an ‘old’ destination with a new tourism identity |
| Authors |
Aurelia-Felicia Stăncioiu (a), Anca-Daniela Vlădoi (a), Ion Pârgaru (b), Mirela Mazilu (c), Octavian Arsene (d) |
| Affiliation | (a) Academy of Economic Studies, Bucharest, Romania (b) Polytechnic University of Bucharest, Romania (c) University of Craiova, Romania (d) Ministry of Regional Development and Tourism, Bucharest, Romania |
| Email* | stancioiufelicia@hotmail.com |
| Abstract | To be able to promote itself efficiently on the market, a destination, given the marketing perspective – has to be aware about the authentic and crucial elements of its own identity as being the only way to transfer, virtually and materially, of what it has best – the social-cultural and artistic identity (which, from a tourist perspective, represents its perceived image, along with psychological and artistic image of the destination). Hence without a detailed knowledge of this aspect, the promotion leads to a presentation of a distorted image of the destination which, in time, can distort the socio-cultural identity of the inhabitants of that region. To build the image of a destination (a notoriously long and complex process), begins with the need to profoundly understand tourists’ complexity of expectations (both functional and psychological) and, on their basis, to use these as attributes of the destination in order to improve attractiveness. In Romania’s case such an aspect gains more importance due to the fact that, after the 1989, young generation, an important population segment, seem to register a continuous and dangerous process of “identity erosion”, which over time could result into disconnecting from the essence of the Romanian spirit, not being able to understand or even ignoring sense of belonging, sense of identity, heritage and “tourism heritage”. |
| Key words | | Tourism heritage | Tourism potential | Identity | Image | Form of tourism | Brand | |
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| About journal |
| Title: Human
Geographies - Journal of Studies and Research in Human
Geography ISSN online: 2067–2284 ISSN print: 1843-6587 Imprint: University of Bucharest Frequency: Biannual First volume: 1/2007 Current volume: 5/2011 Language: English Indexed in: EBSCO (SocINDEX), ProQuest (Social Science Journals, SciTech Journals, Natural Science Journals), Index Copernicus, National Technical Information Service (NTiS), Bodleian Libraries, ExLibris SFX, DOAJ, Gottfried Wilhelm Leibniz Bibliothek, Google Scholar, Ulrich |
| Editors |
| Prof. dr. Liliana Dumitrache Prof. dr. George Erdeli Prof. dr. Cristian Tălângă Dr. Daniela Dumbrăveanu Dr. Mariana Nae Dr. Gabriel Simion |
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