Author: Robert Cristian Stoiculescu
The city centre is a place of emblematic significance for the urban community, where the essence of the socio-urban identity is condensed. The centre of the post-socialist city has travelled varied meanings and extensions that have been perceived differentiated between sequences of generations. Functionalist stratifications have induced in the collective imagination a superposed series of centres: historical, tourist, economic, cultural, each dilating or contracting the urban centre’s limits, depending on the significance that has been inoculated to the receiving subject. It was starting with year 1977 that the political will imposed the achievement of a new “Civic Centre” which was desired to be an imprint of the cultural and scientific progress of that moment. Communist interventions attempted to uniform the urban landscape by inserting visual and emotional mutations. The present analysis regards the perception of Bucharest`s centre and offers a perspective on the relation between residents and place, considering that human behaviour indicates some inconsistencies related to the urban planning of the post-socialist city that deals with intense processes of identity transformation.
Author: Aurelia-Felicia Stăncioiu
, Anca-Daniela Vlădoi
, Ion Pârgaru
, Mirela Mazilu
and Octavian Arsene
To be able to promote itself efficiently on the market, a destination, given the marketing perspective – has to be aware about the authentic and crucial elements of its own identity as being the only way to transfer, virtually and materially, of what it has best – the social-cultural and artistic identity (which, from a tourist perspective, represents its perceived image, along with psychological and artistic image of the destination). Hence without a detailed knowledge of this aspect, the promotion leads to a presentation of a distorted image of the destination which, in time, can distort the socio-cultural identity of the inhabitants of that region. To build the image of a destination (a notoriously long and complex process), begins with the need to profoundly understand tourists’ complexity of expectations (both functional and psychological) and, on their basis, to use these as attributes of the destination in order to improve attractiveness. In Romania’s case such an aspect gains more importance due to the fact that, after the 1989, young generation, an important population segment, seem to register a continuous and dangerous process of “identity erosion”, which over time could result into disconnecting from the essence of the Romanian spirit, not being able to understand or even ignoring sense of belonging, sense of identity, heritage and “tourism heritage”.
Author: Daniela Dumbraveanu
In a world of globalization, the marketing of places has grown in importance as countries, regions and individual destinations such as cities compete with one another to attract investment and visitors. With Romania becoming a European Union country since 2007,…