Journal Archives

Bucharest: Analysis of an ‘old’ destination with a new tourism identity

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To be able to promote itself efficiently on the market, a destination, given the marketing perspective – has to be aware about the authentic and crucial elements of its own identity as being  the only way to transfer, virtually and materially, of what it has best – the social-cultural and artistic identity (which, from a tourist perspective, represents its perceived image, along with psychological and artistic image of the destination). Hence without a detailed knowledge of this aspect, the promotion leads to a presentation of a distorted image of the destination which, in time, can distort the socio-cultural identity of the inhabitants of that region. To build the image of a destination (a notoriously long and complex process), begins with the need to profoundly understand tourists’ complexity of expectations (both functional and psychological) and, on their basis, to use these as attributes of the destination in order to improve attractiveness. In Romania’s case such an aspect gains more importance due to the fact that, after the 1989, young generation, an important population segment, seem to register a continuous and dangerous process of “identity erosion”, which over time could result into disconnecting from the essence of the Romanian spirit, not being able to understand or even ignoring sense of belonging, sense of identity, heritage and “tourism heritage”.

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Issue: Volume 5, Issue 2, 2011

The contemporary dilemma of the cultural landscape. The case of Iasi municipality


The article explores the cultural dimensions of the landscape of post-revolutionary Romanian cities, with an application on Iasi as a study case. The relatively rapid succession of contrast political regimes determined the development of a mixture of landscapes, sometimes atypical. Following the intervention of the state and the non-involvement of citizens, there were dramatic changes in the old city centers, so-called historical centers gathering, generally, the elements considered representative of the population for the city’s image. These zones are present today in the form of warped spaces, of desecrated spaces. Starting from the results of some field surveys, the article shows that the urban landscape of Iasi remains above all a cultural landscape, this picture being present in the collective mind, with the ability to hide or at least to leave behind all tributaries of modernization and globalization imperfections.

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Issue: Volume 5, Issue 1, 2011

Place branding: a challenging process for Romania


In a world of globalization, the marketing of places has grown in importance as countries, regions and individual destinations such as cities compete with one another to attract investment and visitors. With Romania becoming a European Union country since 2007,

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Issue: Volume 3, Issue 2, 2009