At international level, industrial clusters have drawn the attention of researchers and policy-makers through their role in revitalizing local economies and generating regional growth. This article analyses the way in which the Italian footwear and textile companies have transferred the concept of Marshallian district from the “Third Italy” to Western Romania. Empirically, the study explains why and how the Italian shoe and textile-makers have relocated their basic production activities to Timişoara. The analysis reveals the development path of the cluster in Timişoara in the context of important barriers to innovation and lack of visibility for local and regional authorities.