Journal Archives

Tourism Development: An Economic Recovery Opportunity for Câmpulung Muscel Depression

Author: , and

Developing tourism in an area represents the continuous process of planning and building tourist facilities, refurbishing and modernizing the existing ones, resizing them according to the types and sizes of tourist fluxes, shaping demand and offer, rendering a sustainable tourist activity. Perspective studies on the evolution of the phenomenon are necessary to design the tourist activity, following the insertion of the future area parameters into the decision models allowing them to be monitored and changed during the modelling process. Given the geographic really of space, the present study focuses on highlighting several indicators concerning tourism development in an area severely affected by economic cut backs, suggesting and also trying to monitor the social and economic effects tourism development could have upon. Besides determining the function of the territory, authors have conducted a diagnostic analysis which underlines the favourable factors of tourism, indicating, at the same time, the necessary measures to insure the best development. Thus, given the conditions of massive cut backs in the major economic sectors, the local development of tourism is of a crucial importance. As a key element of the sustainable development, tourism could provide new business and work places in the same time; it could determine the increase of incomes for the rural area habitants through the capitalization of local resources.

Keywords: , , ,
Issue: Volume 6, Issue 2, 2012

Bucharest: Analysis of an ‘old’ destination with a new tourism identity

Author: , , , and

To be able to promote itself efficiently on the market, a destination, given the marketing perspective – has to be aware about the authentic and crucial elements of its own identity as being  the only way to transfer, virtually and materially, of what it has best – the social-cultural and artistic identity (which, from a tourist perspective, represents its perceived image, along with psychological and artistic image of the destination). Hence without a detailed knowledge of this aspect, the promotion leads to a presentation of a distorted image of the destination which, in time, can distort the socio-cultural identity of the inhabitants of that region. To build the image of a destination (a notoriously long and complex process), begins with the need to profoundly understand tourists’ complexity of expectations (both functional and psychological) and, on their basis, to use these as attributes of the destination in order to improve attractiveness. In Romania’s case such an aspect gains more importance due to the fact that, after the 1989, young generation, an important population segment, seem to register a continuous and dangerous process of “identity erosion”, which over time could result into disconnecting from the essence of the Romanian spirit, not being able to understand or even ignoring sense of belonging, sense of identity, heritage and “tourism heritage”.

Keywords: , , , , ,
Issue: Volume 5, Issue 2, 2011