Place branding: a challenging process for Romania

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Issue: Volume 3, Issue 2, 2009

In a world of globalization, the marketing of places has grown in importance as countries, regions and individual destinations such as cities compete with one another to attract investment and visitors. With Romania becoming a European Union country since 2007, marketing itself as a country with identity and personality is of crucial importance when considering competition. In order to compete effectively, it is essential to identify the critical success factors and ensure these are incorporated into one’s strategic planning. Place and destination marketing indicate that image and identity play an important role in differentiating between similar alternatives. This paper is focussing on action undertaken so far by both Romania and Bucharest, presenting experts opinion and comments on results, assessing the stage and situation as it is at present.

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About journal

Title: Human Geographies - Journal of Studies and Research in Human Geography
ISSN online: 2067-2284
ISSN print: 1843-6587
Imprint: University of Bucharest
Frequency: Biannual (May&November)
First volume: 1/2007
Current volume: 14/2020
Language: English
Indexed in: SCOPUS, ERIH PLUS, EBSCO (SocINDEX), ProQuest (Social Science Journals, SciTech Journals, Natural Science Journals), Index Copernicus, National Technical Information Service (NTiS), Bodleian Libraries, ExLibris SFX, DOAJ, Gottfried Wilhelm Leibniz Library, Google Scholar, Ulrich
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EDITORS


Prof. dr. Liliana Dumitrache
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Daniela Dumbrăveanu
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Mariana Nae
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Gabriel Simion
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

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