When bohemia becomes a business: City lights, Columbus avenue and a future for San Francisco

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Issue: Volume 5, Issue 1, 2011

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This article offers a study of the now clichéd Bohemian Index. I explore how Richard Florida’s arguments flatten, homogenize and commercialize the radicalism and resistance of the cities validated through his criteria. Activism becomes a brand. San Francisco is important in such research because of its political and literary history, with North Beach’s iconography tethered to the Beat Generation. The best known ‘Left Coast City’ in the world, San Francisco reveals the political paradoxes of creative industries and the city imaging literature. Bohemia creates an attractive city of coffee and conversation. San Francisco is a diverse economy, with developed service, tourist and hospitality industries. It is facing seismic challenges, as is the home state. In a credit crunch, the economies based around lifestyle capitalism and service industries suffer as international infrastructural and public sector funding retracts. My article proposes no causal relationship between bohemia and economic development through either tourism or the creative industries. Instead, the complexity of ‘Bohemia’ as a concept, trope and brand is revealed, spilling beyond the seemingly predictable, mappable and trackable Bohemian Index.

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About journal

Title: Human Geographies - Journal of Studies and Research in Human Geography
ISSN online: 2067-2284
ISSN print: 1843-6587
Imprint: University of Bucharest
Frequency: Biannual (May&November)
First volume: 1/2007
Current volume: 14/2020
Language: English
Indexed in: SCOPUS, ERIH PLUS, EBSCO (SocINDEX), ProQuest (Social Science Journals, SciTech Journals, Natural Science Journals), Index Copernicus, National Technical Information Service (NTiS), Bodleian Libraries, ExLibris SFX, DOAJ, Gottfried Wilhelm Leibniz Library, Google Scholar, Ulrich
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EDITORS


Prof. dr. Liliana Dumitrache
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Daniela Dumbrăveanu
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Mariana Nae
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Gabriel Simion
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

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