Abstract
This paper emphasises the attraction power of the literary landscape and how it can help destinations to respond to challenges posed by over-tourism. To illustrate that, we focus on Barcelona’s case, carrying out a comparison between the promoted points of interest by Barcelona’s DMO (Destination Management Organization) and the city’s image built by the writer Juan Marsé, one of the most renowned Catalan writers in the Spanish language of the 20th century. Results show that the literary landscape is vital to showcase less visited city areas. In conclusion, we highlight the need to use literary heritage to broad destinations’ image beyond mainstream topics, with the aim of improving the sociocultural sustainability of destinations.
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Authors Affiliations
Jordi Arcos-Pumarola*a, Eugeni Osácar Marzala, Nayra Llonch-Molinab
aCETT-UB, Spain bUniversitat de Lleida, Spain
* Correspondence address. Email: jordi.arcos@cett.cat
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