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What Is Geographics in Marketing?

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Within the context of tourism development in the countries of contemporary Central and Eastern Europe, this paper briefly discusses the challenges for industry and key issues for researchers within six broad topic areas. These are: climate change adaptation and mitigation; integration with sustainable development strategies; coping with globalization; differentiation/ uniqueness; innovation; and collaboration / partnership / networking. Practical cases are drawn from Western European experience to exemplify potential opportunities, and recent published research is identified to inform fruitful research directions. It is concluded that challenges and issues are similar across Europe, and that those relating to climate change adaptation and mitigation are, in the wider context, the most important to understand and address

Keywords: , , , ,
Issue: Volume 5, Issue 2, 2011
About journal

Title: Human Geographies - Journal of Studies and Research in Human Geography
ISSN online: 2067-2284
ISSN print: 1843-6587
Imprint: University of Bucharest
Frequency: Biannual (May&November)
First volume: 1/2007
Current volume: 15/2021
Language: English
Indexed in: SCOPUS, ERIH PLUS, EBSCO (SocINDEX), ProQuest (Social Science Journals, SciTech Journals, Natural Science Journals), Index Copernicus, National Technical Information Service (NTiS), Bodleian Libraries, ExLibris SFX, DOAJ, Gottfried Wilhelm Leibniz Library, Google Scholar, Ulrich
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EDITORS


Prof. dr. Liliana Dumitrache
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Daniela Dumbrăveanu
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Mariana Nae
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

Dr. Gabriel Simion
University of Bucharest, Faculty of Geography- Human and Economic Geography Department, 1 Nicolae Balcescu Av., 010041, Bucharest, Romania

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