Landscape heritage of the Romanian Carpathians is emphasized through protection activities, but in the same time it represents an important pool of resources suitable to the numerous forms of tourism. Conservation is in line with sustainable tourism and its alternatives, ecotourism. The present study aimed on analyzes several features of the Carpathian protected heritage and how activities function through environmentally friendly tourism. Results showed a great diversity of understanding and implementation of ecotourism in the Carpathian Mountains, with numerous actions of organization, but also with a series of measures that are absolutely necessary for the proper functioning of this tourism alternative. The study provides several models to estimate some characteristics of ecotourism resources, which provide returns for consumer satisfaction as well as improve the management of protected areas.